My compliments to the cook: SEO vs. SEM

    When I was a small child I attended a primary school in an English village. Summers were long and hot, there were jumpers for goalposts and our school meals were awful. They were the creations of the school cook, a rather nice lady whose culinary output was probably stunted by a poor budget and the dead hand of Ministry of Education dieticians. It was with great surprise then when I moved to